Sunderland Live Charity Partners

In a ground-breaking new initiative, Sunderland Live has joined forces with a number of local charities to create a unique partnership that will provide an exclusive range of fundraising opportunities for up to ten local charities on an annual basis.

Chris Alexander, Chief Operating Officer of Sunderland Live, said: “There is huge potential to develop fund-raising initiatives and support charities and good causes at major events in the city.

“Sunderland Live aims to provide first class events but also wants to play an important role in the local community. The establishment of the Charity Partnership will mean up to 10 local charities each year can benefit from our events programme.

“We are launching our Charity Partnership at Sunderland International Airshow, which like the vast majority of events in the city is free admittance. All we’d like to suggest to those who come along and have a great time is to consider giving some loose change and making a donation to benefit others in our region.

At other events the charities will be given the chance to get involved in fund-raising initiatives such as guaranteed places in the Sunderland 10K and we hope they’ll even help us to develop new events to benefit good causes. Earlier this year we organised a Zip Wire across the River Wear which raised over £15,000 for participating charities so it would be great to build on events like this.”

Sunderland Live’s initial charity partners for 2013/14 are; Grace House, Sunderland Carers Centre, Sunderland Pride, 4Louis, COCO, Water Aid, the Rainbow Trust and the Mayor’s Charity Fund.

For more information on our 2013/14 Charity Partners click here.